
Officials from the Greater New Orleans Sports Foundation and Saints organization made their best pitch this week to return the Super Bowl to the Crescent City when their bid proposal went out by overnight mail.
The city is anxious to get Super Bowl XLVII, which is expected to be awarded at the NFL's spring meetings on May 19. New Orleans' competition is expected to come from Miami and Phoenix.
If they are successful in bringing the Super Bowl back in 2013, it would mark the 10th time the league's championship game is played in New Orleans.
More important, it would be the first time the Super Bowl visits since Feb. 2002 -- more than 3 1/2 years before Hurricane Katrina inflicted severe damage on the Superdome and devastated the city.
The GNOSF prepared multimedia previews of the bid proposal designed in conjunction with the Saints. Each NFL owner and league executives were sent a cypress box containing the key elements of the proposal.
The boxes were customized to the owners with their team logos. Each carried the slogan "A Perfect 10" which, of course, signifies what could be a record-tying 10th visit of the Super Bowl to New Orleans.
The boxes contain materials that outline the technical aspects of the bid proposal, including an iPod with a brief video. The books also feature art by the YA/YA Kids, a group of youngsters age 14 to 18 enrolled in a selective local art program.
Highlights of the proposal include the improvements that are scheduled to be made to the Superdome in the next two years as well as the city's success in playing host to major events like the BCS National Championship game and NBA All-Star game since Katrina.
GNOSF president Jay Cicero noted that the boxes were meant "to impress (the owners) and show them that we're not taking it for granted that New Orleans has hosted this nine times."
"We know that it's not a given that it's going to be awarded to New Orleans," Cicero said, "and we really want to make the impression on them that we have a strong desire to host this again for a perfect 10th time."